Dallas 2012:
* Non-diegetic sound, creates tension whilst the audience is watching. The original soundtrack is played during the trailer so audience is able to identfy the soap.
* Story is split up into snippets as it gives the audience a preview of what is shown, the clips are introdduced by transaction to create more tension.
* Light on characters faces, lighting comes from different angles which creates tension.
* Different points of view shots showing the audience the character's lifestyles and their wealth.
* Montage of fast moving shots which creates tension and antcipitation.
* Cue cards with writing on eg. 'money' cuts into scenes as a transition, creates tension.
* Dull lighting throughout the trailer which matches the storyline which could mean there is tension between characters, although the rooms in Dallas are kept dark due to the weather being very hot.
* J.R's office is dark with shadows as it represents that he is a shady character.
* Establishing shot of mansion showing the wealth of the characters in it.
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